Getting from Idea Concept to Product Launch

At GetViable we worked with over 2000 startups in 32 countries over a few years. We used leading startup thinking to guide founders from validating their ideas to pitching for investment.

It will generally take you a few weeks to work though your idea properly. The time you spend thinking about and testing your idea now is time and money saved in the longer term. Don’t rush through this — it’s a guide to help clarify the immense effort you’ll need to commit to this venture.

These 7 steps will get you from idea validation to being ready to pitch

What’s the Big Idea?

Customers & Competition

The Details

The Risks

Test Problem-Solution Fit

Test Prototypes

Pitch Your Idea

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